This year, fashion accessories brand Mimco and its advertising agency Taboo were nominated in the 'Most Innovative Marketing Campaign' category for WGSN's 2011 Global Fashion Awards (more info here).So what did they do to be so innovative? Something pretty simple.
Mimco approached 50 international fashion bloggers to select a product from their new (at the time) collection 'An Unpredictable Revolution', and simply write about it incorporating photo shoot-style pictures and a link to Mimco's collection promo video and website.
Here's a link to one of those blog posts.
This seems like a great idea to me! The more followers a blogger has, the more influential they'll be, and using this concept as a marketing tool I think earns Mimco the nomination (although I'm not sure of the extent of its effectiveness).
The Technorati.com State of the blogosphere 2010 reported statistics from 7,200 bloggers, and revealed 33% of them were approached by brands to post about their brand or product.
Do you think this idea is or will be a big trend in e-marketing? Smart move or waste of time?
Do you follow a blog or have you been influenced by something a blog has said about a brand or product?
