"Facebooking" for a living

Maybe all those hours of procrastination spent in Facebooking might pay off after all for some of us business, marketing and communication majors. I was surfing Mashable.com and came across an infographic article with statistics and information on the increasing prevalence and need for social strategists by companies of all kinds.

Social Strategist profile statistics

It seems just sending anyone from the marketing department to manage the company's FB page or Twitter, is not the approach being taken among many in their industries. We are now seeing a new demand for corporate social strategists that can "wear many hats" and have social media experience among other characteristics (see infographic above).

Social Strategist typical duties

So what do you think? How interested would you be in this role and what's the most attractive part of it?

Do you think companies actually need a separate job role for social strategists to manage social media?