'You can see the future, if you know where to look'

Browsing through Youtube, I came across a video for Zapaday.com. This is an introductory video for the website, which aims to scan the internet for any information about events coming up or scheduled in the future and then create "the world's most comprehensive source of information about the future" with calendars for all these events (like a Wikipedia for the future?) See the video for details!

Zapaday's goal: "Whether you're a journalist, blogger, traveler, political analyst, event organizer or art lover, our goal is to help you get insights, plan ahead and save time."


If you watch the video, it mentions Zapaday could be useful for marketers also by helping in planning product launches and monitoring what competitors are planning. The idea sounds promising and if it takes off like they plan, a lot of people internationally might start using it, but I also wonder if it could turn into another kind of "platform" for electronic marketing, even though online tools to substitute what Zapaday could do for marketers, may exist.


Brands could perhaps make their own calendar and distribute it through social networking sites, so consumers could see just what the brand will be up to in the next year, and this could be a way to stay in the minds of consumers between product launches or perhaps help in spreading brand awareness.


What do you think? Could this service really be useful for marketers?